AI-Powered Museum Experience
MuseMind
Unparalleled engagement and accessibility. Real-time data and insights. Total control in the hands of museums.
An AI platform developed by museum experts for museums, designed to address current needs and future challenges
MuseMind was born to give museums a simple yet powerful tool: an AI designed for curators, transforming content into a tailored visiting experience. Every visitor can explore artworks with paths and explanations adapted to their interests, language, time, and depth of knowledge, in a natural and engaging way.
For the museum, it means valorizing their curatorial vision and making it accessible to diverse audiences, without losing control over quality and narrative coherence. For visitors, it means feeling guided, understood, and invited to discover more. Together, museum and audience build tomorrow's museum: more accesible, more alive, more human.
The Challenge
A gap between visitors, museums, and technology
The museum experience is still built on static models, while visitors increasingly expect interaction, personalization, and continuity. Content rarely adapts to individual needs, and institutions lack the tools to truly understand what works, how visitors move through spaces, and where engagement emerges. Without clear insights and adaptability, both the visitor experience and museum decision-making remain incomplete.
Limited audience insight and engagement
Museums struggle to understand who their visitors are, what truly captures their attention, and how content impacts learning and satisfaction, because engagement remains hard to measure in meaningful ways.
Decisions based on partial data
Curatorial and strategic decisions are often driven by intuition or isolated metrics, rather than continuous, behavioral insights across the visitor journey.
Experiences that don’t scale or adapt
As museums grow in size, audiences, and expectations, updating or personalizing content becomes slow and complex, forcing a trade-off between scalability, flexibility, and curatorial control.
Difficulty proving cultural impact
Without clear, shareable evidence, museums struggle to demonstrate their cultural, educational, and social value to stakeholders, partners, and funders.
For Museums
Museums leading AI, to amplify and guide their cultural vision
MuseMind gives curators full control over AI and the visitor's final experience. Thanks to our cutting-edge technology based on RAG (Retrieval Augmented Generation), the AI uses only curated, certified sources guaranteed by the museum, ensuring accuracy and eliminating hallucinations: the AI cannot 'make things up' or say wrong things. It follows your established guidelines, amplifying the museum's vision while staying faithful to your narrative. The museum determines which data and KPIs really matter, sets the strategy and continuously monitors results. Everything happens through an intuitive dashboard, designed for cultural institutions.
Plug & Play experience with predictable, transparent costs
Setup is immediate and simple, requires no additional hardware: visitors use their own smartphone and access via QR Codes generated by the MuseMind platform. For an optimal experience, earbuds are recommended but not required. Costs remain low, transparent and predictable.
Intuitive planning
Curators structure exhibitions, sections and artworks. Everything can be modified and iterated at any time.
Control, experiment and adapt. Maximum scalability
Curators control sources, tone, key themes and AI narrative. Thanks to RAG technology, the AI only uses your approved content: it cannot hallucinate or distort your message. Everything is under control and transparent: you can experiment with new styles and adapt the experience based on feedback, all in real-time, with confidence that your vision remains intact.
Analysis, understanding and adaptation, in an agile and simple way
Museums access strategic real-time data to optimize engagement, visitor satisfaction, revenue and any relevant KPI. They can define measurable goals, monitor progress and adapt strategies in an agile, intuitive way, effectively managing visitor flows and paths. This enables targeted actions that increase engagement, encourage return visits and promote use of museum services.
Invaluable Advantages
For Visitors
An Innovative Visitor Experience
With MuseMind, visitors simply scan a QR code and open a lightweight web app—no downloads. They’re welcomed by a conversational AI guide that adapts in real time to their language, interests, and time available, offering a personalized route and bite-sized stories or deeper context on demand. The experience is hands-free and inclusive: visitors can listen, read, ask questions naturally, and move through the museum at their own pace while staying anchored to the curator’s narrative.
Easy start
Scan a single QR code at the entrance and you're in
Speak or chat
Discover art by talking with an expert AI agent; optional text chat. Simply mention or type the title, select from the list, or frame the artwork. The AI has spatial awareness and knows your position in the museum.
Minimal interface, no distractions
Modern, minimal web app: listen while observing the artworks. Technology doesn't replace art, it serves it. Can offer detail images, insights, explanatory videos on artistic techniques.
Discover, learn, enjoy.
Personalized, interactive experience that keeps attention and enriches. For every question, MuseMind has an answer: it guides you through the museum, recommends personalized itineraries, helps you discover events, temporary exhibitions, bookshops, cafés and all museum services.
Our process
How museums use MuseMind
1 - Curators, helped and trained by the MuseMind team, upload exhibition content via our intuitive dashboard. Each process is assisted and optionally automated by AI, subject to curator validation, to accelerate every step.
Our Vision
Rethinking the Museum Experience
Museums today speak little. They struggle to convey their vision and narrative, while visitor attention lasts only seconds, personalization is the exception, and valuable audience data remains fragmented or unused. The numbers show a clear truth: engagement grows when interpretation becomes conversational, adaptive, and alive. AI addresses these critical issues, and data confirms both the problem and the change underway.
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The right time is NOW
MuseMind unites all elements. The right solution, at the right time, leveraging the AI revolution and putting it in the hands of museums.
The Team
The minds behind MuseMind
Raffaele Berzoini
LinkedIn profileBiomedical Eng. (Politecnico di Milano) · Software & Systems · Cloud Architectures · Deployment, Security, Scalability
Elia Fantini
LinkedIn profileCS & AI (Politecnico di Milano, EPFL) · AI Engineer · AI Integration & Quality · Planning & Execution
Daria Brasca
LinkedIn profileArt History & Museum Studies (Univ. Parma) · Museum Innovation · Institutional Relations · Fundraising and Partnerships
Our mission
Driven by passion for technology and culture, our founders unite their cultural, AI and software expertise to reinvent museum experiences.
We offer a platform based on the most cutting-edge technologies, but accessible to everyone, easy, intuitive and immediate to integrate and use.
Making museums accessible and engaging for everyone, to make culture more open, accessible, and human.
Get In Touch
Interested? Contact us
Whether you want to integrate MuseMind into your museum or collaborate with the project, reach out here
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